Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com
Duell der Brüder - Die Geschichte von Adidas und Puma (TV Movie 2016) - IMDb
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adidas: Adidas appoints boss of rival Puma as CEO after Ye fallout - The Economic Times
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Rivals Forever - The Sneaker Battle (TV Mini Series 2016) - IMDb
Puma CEO Gulden set to become new Adidas head -source | Reuters
Adidas trumps rival Puma to supply Italian soccer kit from 2023 | Reuters
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Puma's Gulden to head rival Adidas from Jan. 1 | Reuters